Wow! That is my reaction to the article below. Shocking, but a smart way to attract talent. This Florida employer bought two lots with plans to build homes for employees. They are offering the homes as a reward to two of their employees who will randomly drawn to win.
This makes sense! Employees might be scared to move somewhere if they can’t find housing. Also, employees may not really enjoy their job but might be motivated to stay if the “perks” are good enough. It is smart for employers to purchase housing for their employees as a way to attract & retain good people, not just as a “prize” but as part of an overall benefits package. Unfortunately, having companies purchase housing could only widen the gap between the 1% and the rest, making it harder for middle class buyers to purchase.